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Stephan Wirth

Digital Project Manager

Self-motivated Gaming Executive

Creative & Experience Lead

UX Expert

Co-Founder & Studio Lead

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Stephan Wirth

Digital Project Manager

Self-motivated Gaming Executive

Creative & Experience Lead

UX Expert

Co-Founder & Studio Lead

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Pizza Connection 3

  • Date: January 2017 – October 2018
  • Company: Gentlymad Studios UG
  • Categories: Game
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Mamma mia... Long awaited by fans around the world, the new installment of the cult series "Pizza Connection" returns to the PC with even more flavour and extra cheese. Make 'em a pizza they can't refuse!

Reviving a Classic with a Modern Twist
Pizza Connection 3 marked the return of a beloved franchise from the 90s and early 2000s. Originally developed as a contract project for Assemble Entertainment, this title gave us the exciting challenge of reviving a cult classic after many years of dormancy.

Taking on the legacy of the series, we worked to modernize every aspect of the game while preserving the quirky charm that made the original titles so memorable. From gameplay systems to visual design, the goal was to bring Pizza Connection to a new generation of players without losing what longtime fans loved.

UI Design – A Personal Milestone
For the first time in my career, I was solely responsible for the entire user interface design of a game. This meant handling everything from initial wireframes and layout logic to the final visual polish. Crafting a UI that could support complex management systems while staying intuitive and playful was both a creative and technical challenge — and one of the most rewarding parts of the project.

Key UI goals included:

  • Seamless navigation for in-depth gameplay systems

  • Visual clarity for a broad range of players

  • A humorous, cartoony aesthetic that matched the game’s tone

Legacy Meets Innovation

With Pizza Connection 3, we didn’t just aim to create a nostalgic nod — we aimed to reimagine a classic for the modern age. From improved mechanics to contemporary visuals and quality-of-life features, the result was a strategic simulation that stayed true to its roots while offering something fresh and fun for today’s players.

My Contribution

UI/UX Design & Implementation
Gameplay Programming
Creative Direction
Project Management
3D Character Creation & Animation
Delivering concept to final product
Presenting the product
Tags: 3D Animation 3D Modeling Character Creation Coding Game Design Gameplay Programming Level Design UI/UX
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