I co-created the Gentlymad website alongside my co-founder, Matthias, with a clear vision in mind: to craft a clean, content-focused platform that reflects our identity and highlights our work.
From the outset, we prioritized a simple, intuitive design that offers visitors a fast and effortless overview of who we are and what we do. Our projects take center stage, framed by a minimalistic layout that avoids distractions and emphasizes clarity.
Responsiveness was a key consideration throughout development. The website is fully optimized for a seamless experience across all devices and screen sizes, ensuring accessibility and consistency for every user.
The visual direction was shaped by our corporate identity. Our “boxy,” straightforward logo naturally led us toward a no-frills design philosophy—avoiding unnecessary gimmicks and letting strong content speak for itself. After all, content is king.
